AMERICANA 2027AMERICANA 2027 Exhibitor List

Since its inception in 1986, AMERICANA has become a pivotal European trade show for western riding and horse culture. AMERICANA 2027 is set to unfold from 1 to 5 September 2027 at Messe Friedrichshafen in Germany, with rider events commencing a few days prior.

Anticipated to attract over 47,000 trade visitors globally, AMERICANA 2027 will host more than 280 exhibitors. They will present a variety of horse breeds, products, and services across 62,000 m² of exhibition space. Throughout the show, attendees can engage in over 480 sporting events, workshops, and live demonstrations, enhancing their knowledge and experience of western riding.

During the event, special features will cater to all ages, including activities for children, a Health Forum, Bit Seminars, and areas dedicated to Equestrian tourism, Start-ups, and Lifestyle products. This diverse program aims to enrich the visitor experience by providing a comprehensive view of the industry.

Expolista helps you prepare for AMERICANA 2027 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.