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About this Edition
As Milan welcomed the convergence of global and Italian tourism markets, BIT stood out as the premier business event for the tourist industry's distribution and purchase channels. From 12 – 14 February, 2023, Fiera Milano in Rho was the gathering place for over 40,000 participants, marking it as a significant event on the industry's calendar.
Innovation took center stage at BIT with more than 1,000 tour operators, hotel chains, independent properties, and travel agencies showcasing their latest offerings. Attendees had the opportunity to explore a wide range of tourism categories, including Digital, Leisure, Luxury, MICE, Sports, Religious, and Wedding Tourism. The 2023 edition highlighted the MICE area, emphasizing the synergy between demand and supply in tourism, and the B Tech area, shedding light on cutting-edge technological advancements in the sector.
Throughout the show, the emphasis on B2B and B2C networking fostered professional exchanges. A diverse audience, including leisure travelers, online travel operators, start-ups, travel bloggers, young professionals, and media representatives, enriched the event with their presence and interactions.
Expolista helps you prepare for Bit 2023 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.