Bit 2026Bit 2026 Exhibitor List

The Bit 2026 trade show, held in Milan, concluded successfully from 10 to 12 February 2026. This edition of the Borsa Internazionale del Turismo brought together roughly 1,000 exhibitors and 8,000 industry operators at the Fiera Milano venue. The event was also attended by over 750 journalists from specialized media.

During the event, Bit 2026 showcased a new concept and the latest trends in the travel sector, offering a comprehensive view across the entire supply chain. Over 5,000 Italian and 2,000 international exhibitors presented their tourism products and services, focusing on travel experiences and new sector perspectives. Poland, as the Destination Partner, featured prominently with a strong representation from Polish companies.

The exhibition was organized into six distinct districts:

• Italy District
• World District
• Travel Expert
• Hospitality District
• Innovation District
• Transportation District

Throughout the show, attendees participated in pre-arranged meetings, conference sessions, and various activities. Discussions covered topics such as digital tourism, automation and AI, theme parks, and thermal tourism.

Expolista helps you prepare for Bit 2026 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.