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About this Edition
Regarded as one of the largest and most influential events dedicated to eyewear and eyecare, 100% Optical will return to ExCeL London from 27 February to 1 March 2027 for yet another exciting edition where innovation, networking, and learning will be a key focus.
100% Optical 2027 will host thousands of buyers, eminent eyewear suppliers, and key eyecare specialists, all seeking to discover what’s new in the industry and gain inspiration from peers. Business owners, decision-makers, optometrists, and ophthalmologists will gather for a three-day event where new and well-established brands will be featured, customer awareness raised, and new leads generated. Buyers can delve into a rich product showcase of the latest collections of eyewear, contact lenses, equipment, and cutting-edge eyecare services. Specially designed product areas, such as Equipment and Innovation, Contact Lenses, and 100% The Studio, will attract visitors’ attention with standout offerings.
A world-class programme will supplement the optical trade fair with exciting fashion shows and in-depth educational events. Catwalk shows will highlight the latest eyewear trends, and attendees can gain knowledge and valuable insights through various sessions, live workshops, expert-led lectures, and product demonstrations, covering the most challenging industry topics and delivering over 120 hours of high-calibre, CPD-certified content.
100% Optical is a worthwhile event for the optical community from the UK, Europe, and beyond. Professionals looking to tap the UK market, explore high-quality products first-hand, and gain expert know-how will find extensive opportunities during the 2027 edition of the event.
Expolista helps you prepare for 100% Optical 2027 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.