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Overview
100% Optical, in partnership with the Association of Optometrists (AOP), is a premier event in the optics industry, taking place annually at ExCeL London. Since its inception in 2014, the trade fair has seen rapid growth, becoming a key event for optical professionals globally and a highlight within the European market.
Behind the Scenes
The expo serves as a gathering point for over 11,700 optical professionals, including optometrists, ophthalmologists, and practice owners from more than 50 countries. Attendees can expect to connect with peers, engage with 250+ exhibitors, and stay abreast of industry trends and innovations.
Event Highlights
The distinctiveness of 100% Optical lies in its comprehensive programme, featuring the 100% Catwalk showcasing the latest styles, the Optical Academy for education, the Future Practice Hub for forward-thinking professionals, and hands-on experiences at the Dispensing Workshop. The Love Eyewear Awards also highlight the event, celebrating excellence across various categories within the optical field.
Key Facts
- Over 11,700 optical industry attendees
- Hosts more than 250 exhibitors
- Presence of 150+ ophthalmologists
- 3,700+ optometrists participate
- 4,200+ practice owners in attendance
- Annual Love Eyewear Awards ceremony
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