

EuroShop
Feb 22-26, 2026LatestNever Miss a New Edition
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Overview
As a premier event for the retail industry, EuroShop is hosted triennially at Messe Dusseldorf. This global gathering sees a convergence of more than 1,800 companies exhibiting and upwards of 81,000 attendees, with a remarkable satisfaction rate among participants. Over the course of five days, the expo serves as a nexus for discovering emerging trends and innovations.
Behind the Scenes
EuroShop stands as an essential meeting point for both new and established international brands in the retail sector, offering a stage for the latest in technology, equipment, and design. Professionals ranging from retailers and wholesalers to marketing experts and managers of various service industries convene here to find inspiration and practical solutions.
Event Highlights
The refreshed format of EuroShop enhances attendee experience through its focus on seven key retail dimensions. These include Expo & Event Marketing, EuroCIS, Food Service Equipment, among others. Special events such as Ecopark and Omnichannel Forum offer deeper dives into these thematic areas.
Key Facts
- Over 81,000 attendees at EuroShop
- More than 1,800 exhibitors participate
- Hosted across 16 spacious exhibition halls
- Participants from over 50 countries worldwide
- Around 70% of visitors are from international locales
Tradeshow Editions
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Event Frequency
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Watch highlights from the latest EuroShop show floor
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