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Overview
The MIR stands as a pivotal event in the European landscape, showcasing cutting-edge audiovisual and entertainment technologies. Hosted in the vibrant city of Rimini, Italy, this annual expo is a product of the Italian Exhibition Group's meticulous organization.
At the heart of MIR, attendees find a treasure trove of the latest advancements in audio, video, and lighting. The expo is a hub for witnessing tech innovation, engaging in live demonstrations, and participating in educational sessions to stay abreast of market trends and consumer preferences.
Behind the Scenes
With a dynamic blend of B2B and B2C elements, MIR attracts a diverse audience that spans local and global markets. It is an essential gathering for top-tier companies, niche brands, buyers, and key industry players to forge partnerships and delve into the most recent audio-visual and entertainment trends.
The expo welcomes a broad spectrum of professionals from sectors like corporate, educational institutions, retail, museums, hospitality, and live events, with a substantial 20% of attendees hailing from international markets such as Germany, the UK, China, and the Netherlands.
Event Highlights
MIR has earned its reputation as a strategic hub for industry networking, collaboration, and innovation. The expo's specially curated program includes:
- A Light Design event spotlighting the latest in lighting and design;
- The Live You Play area, where professionals can engage with stage equipment and experience over 25 hours of live and virtual entertainment;
- The Sound Power showcase featuring cutting-edge audio systems in an outdoor setting.
Key Facts
- Over 200 exhibiting brands
- Occupying 40,000 m2 across 8 exhibition halls
- 6 dedicated pavilions
- Host to live and virtual shows with interactive stages
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Suppliers for MIR
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