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Overview
The ProWein expo stands as the premier global hub for the alcohol industry, with a spotlight on wine production and trade. It attracts over 4,000 exhibitors and welcomes more than 40,000 attendees, demonstrating its extensive international reach. The event showcases a vast array of products from over 300 wine-growing areas, including a variety of wines, non-alcoholic and low-alcohol options, and sparkling wines.
At ProWein, industry leaders gather to shape the future of wine and spirits, sampling new tastes and discussing innovative practices. The expo sets the stage for defining trends in the wine sector, influencing purchasing decisions for the season ahead, and advancing the organic wine movement.
Behind the Scenes
ProWein serves as the chosen venue for both prominent and niche producers from across the globe, including nations like Italy, France, and Germany, to spotlight their latest offerings in wine and spirits. The event is a nexus for key importers, retail chains, restaurateurs, and influential critics to source products, forge business ties, and stay abreast of emerging trends in the industry.
Event Highlights
Focused squarely on commerce, ProWein sees a majority of its visitors as decision-makers equipped with significant buying influence, seeking investment prospects. Exhibitors hail from the most influential wine and spirits markets, complementing the exhibition with tastings, special displays, and events that reveal global innovations.
Beyond wine, ProWein also encompasses a diverse range of craft beverages, including spirits, beers, and ciders, with over 500 exhibitors from countries such as the USA, Peru, Mexico, and Australia. The 'same but different' tasting room is of exceptional value to retail and export professionals attending the fair.
Key Facts
- Presence of 4,200+ exhibitors
- Representation from over 65 countries
- Spanning 10+ exhibition halls
- Attendance by 42,000+ trade visitors
- 125+ countries represented
- Global ProWein events in Singapore, Hong Kong, and Shanghai
Tradeshow Editions
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