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Overview
Fragranze, a prominent trade fair in the cosmetics industry, showcases the latest in perfumery and beauty products. As part of the esteemed Pitti Immagine portfolio, this annual event in Florence offers an immersive experience into artistic perfumery, wellness, and beauty, attracting industry professionals from around the globe.
Behind the Scenes
At Fragranze, participants from the fragrance community converge, including over 210 leading brands, with a significant 74% being international. The expo is a pivotal platform for both established and emerging brands to introduce their latest offerings and forge valuable connections with peers and over 1,700 international buyers.
Event Highlights
The Fragranze expo is renowned for its dedication to the prestigious perfume sector. It features two distinct areas:
- The main Fragranze area, where traditional fragrances are showcased, celebrating the rich heritage of the perfume industry.
- The Scent of Newness area, dedicated to introducing fresh talents and their newly launched fragrance lines, providing them with a valuable launchpad.
Key Facts
- Over 1,700 buyers from more than 50 countries
- Presence of 210+ brands
- A variety of events including installations, presentations, and talk shows
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Suppliers for Fragranze
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