ITB Berlin 2025

ITB Berlin, the premier event for the travel trade, was hosted in Berlin, Germany from 4th to 6th March 2025. Messe Berlin became the nexus for inspiration, innovation, and networking across the global travel value chain. The trade fair featured a diverse range of products and services, representing over 180 countries and territories.

Throughout the show, visitors navigated the ITB Berlin 2025 showcase by following a geographical breakdown by destination and market segments. Key tourism tracks were grouped under intuitive titles, including Home of Business, LGBT+ Tourism, Medical Tourism, Adventure, Responsible & Youth Travel, and Economy Accommodation. The fair maintained high exhibitor and visitor numbers, indicating its continued status as an industry benchmark.

In 2025, Albania was honored as the official host country of ITB Berlin. Visitors explored Albania's top destinations and immersed themselves in the country's cultural, historical, culinary, and nature experiences, all under the theme 'Albania: All Senses'. The ITB Conference featured thought leaders and industry experts who shared insights on pressing topics in the travel industry. Networking opportunities abounded, with events like ITB Speed Networking and ITB eTravel, as well as the ITB Buyers Circle, which facilitated additional sales opportunities.

Expolista helps you prepare for ITB Berlin 2025 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.