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Overview
Since its inception in 1966, ITB Berlin has emerged as the premier B2B platform for the tourism sector. Every year, nearly 6,000 exhibitors showcase a vast array of travel services, products, and destinations at Messe Berlin. The event is a hub for over 100,000 industry professionals who gather to network, discover new trends, and participate in a diverse lineup of over 450 events.
Behind the Scenes
ITB Berlin serves as a dynamic meeting ground for tourism professionals, including travel agents, tour operators, and destination marketing organizations. Attendees have the opportunity to engage in business discussions, establish partnerships, and gain insights from industry leaders through various forums and presentations.
Event Highlights
What sets ITB Berlin apart is its comprehensive program that includes keynote speeches, panel discussions, and workshops led by experts in the tourism industry. The event also features award ceremonies and networking events designed to foster collaboration and innovation.
Key Facts
- 190+ countries represented
- 450+ industry events
- 2,700+ journalists and media professionals in attendance
- 1,300+ top buyers
- 100,000+ trade visitors
- 5,800+ exhibitors
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Watch highlights from the latest ITB Berlin show floor